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Our mission

A better economy,
built by everyone,
for everyone.

We’re turning everyday spending into a force for good, using the marketplace to give people more ways to make their money matter. Through our collective purchasing power, we can support better businesses, strengthen communities, fund causes, and create more opportunities to share in the value we help build.

We give

5%

to your
cause

People + planet first

We do the research to find and vet better everyday products, so making more thoughtful choices is easier.

Built-in giving

With every purchase, we give 5% of your subtotal to a nonprofit or school you choose. Because doing good shouldn’t require an extra step. It should be built in.

Shared by design

AllPeople is built on the belief that more people should have the opportunity to participate in ownership and share in the prosperity they help create.

Become an Investomer

Shop.
Support.
Own.

Hear our story

More than a marketplace

See how AllPeople is rewriting the rules of commerce, bringing better shopping, built-in giving, and accessible ownership together so everyday people have more ways to make their money matter.

How the AllPeople model works

A simple idea: Shop. Support. Own. Each part works together to turn everyday choices into greater collective impact.

  1. 01

    Shop

    Choose from thousands of thoughtfully vetted everyday products.

  2. 02

    Support

    We give 5% of your subtotal to the cause you choose.

  3. 03

    Own

    Get the opportunity to share in the value of the marketplace you help grow.

  4. 04

    Impact

    Every purchase supports better choices, meaningful causes, and a marketplace designed to create shared value.

Shop.
Support.
Own.

Own a piece of AllPeople

Be part of the marketplace you help grow.

We believe the people who shop, support, and help grow AllPeople should have the opportunity to share in the value we create together. That’s why we’re exploring equity crowdfunding that could give everyday people the opportunity to become owners.

I’m Interested in Ownership

* AllPeople is currently “testing the waters” under SEC Regulation Crowdfunding. No funds are being collected or accepted. This is a non-binding expression of interest only.