A gluten free product. Gentle cleaning tastes great dye free. Fluoride free. With real fruit juice! 20% more! vs. 4.2oz size. Since 1970. Silly Enough for Kids - Serious Enough for Parents! Not everyone wants fluoride in their children's toothpaste. That's why we offer a choice! Tom's of Maine Fluoride-Free Children's Toothpaste uses naturally sourced calcium and silica abrasives to gently clean teeth. Plus, it has a natural fruit flavor your kids will love to brush with again and again! What makes a product natural and good? At Tom's, it includes how we make it: no animal testing; no artificial colors, flavors, fragrance, or preservatives; we share every ingredient, its purpose, and its source at www.tomsofmaine.com; sustainable practices are a priority in every aspect of our business; we strive to maximize recycled content and recyclability of our packaging; 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Learn more about our Stewardship Model and what we mean by natural at www.tomsofmaine.com. 1-800-For-Toms (1-800-367-8667). Certified B Corporation. BPA-free tube. Once empty, close cap and recycle with no.2 plastics.