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Buy better.

A curated collection of organic, natural, and cruelty-free products.

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Give back.

5% of every purchase goes to a cause of your choice.

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Bath & Body
Beauty & Skincare
Health & Wellness

What We Do

Better for You

All our products are vetted

by United Natural Foods, Inc.

Better for the World

5% of every purchase goes to a non-profit, school, or charity of your choice.

Better Together

100% equity crowdfunded.

100% employee and customer owned.

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