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Buy better.

A curated collection of organic, natural, and cruelty-free products.

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Give back.

5% of every purchase goes to a cause of your choice.

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What We Do

Better for You

We are 100% committed to organic, natural, and cruelty-free products.

Better for the World

5% of every purchase goes to a non-profit, school, or charity of your choice.

Better Together

100% equity crowdfunded.

100% employee and customer owned.

Best Sellers

On Our Founder

“AllPeople is creating an ever-growing community of responsible, like-minded people, brands, and nonprofits who make conscious purchasing decisions to help ignite positive change.”

Afdhel Aziz

Forbes Contributor

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Bill Wollrab, Founder

AllPeople Staff Picks

Our Partners

Learn more about our non-profit partners making a difference.

Frequently Asked Questions

Still have questions? Email us at

I have options, why shop AllPeople Marketplace?

Choosing AllPeople Marketplace means you can feel good knowing that every product has been carefully vetted to benefit you, your community, and the planet. With us, shopping becomes a relaxing process without the need to sift through countless options. By buying things you already need, you can donate to causes that matter most to you, without spending an extra dime. Additionally, you have the opportunity to become part of our invested community, sharing in our success as we grow and make positive changes around the world.

How does the 5% make it to my non-profit selection?

When you make a purchase, 5% of the total goes directly to your chosen non-profit. During checkout, simply select your preferred non-profit organization from our list of partners. We then allocate 5% of your purchase amount to that non-profit, ensuring your support makes a tangible impact. Our transparent process ensures that your contributions reach the selected organization promptly, helping them continue their valuable work in the community.

What does it mean to be community owned?

Being community-owned means that through the power of equity crowdfunding, our invested customer base and dedicated team create a powerful and impactful community of stakeholders and changemakers. This collective ownership fosters a shared commitment to our mission, ensuring that every decision and success is driven by the values and input of our diverse and engaged community. Together, we build a sustainable future, with each member having a meaningful stake in our journey and impact.

How do you vet for sustainability?

At our organization, we are committed to sourcing only the top brands with renowned reputations for sustainability. We meticulously vet each product by ensuring they meet independent benchmarks for sustainable practices and clean ingredients. Our selection process focuses on brands that prioritize environmental responsibility and transparency, ensuring that every product we offer aligns with our high standards for sustainability and quality. This rigorous approach guarantees that you can trust the integrity and eco-friendliness of every item we provide.

How can a nonprofit partner with AllPeople?

We would love to collaborate with a non-profit that supports you and your community. To join AllPeople, simply submit a Non-Profit Request Form. Our Non-Profit Partnership team will then reach out to facilitate the process of adding your organization as a beneficiary. We look forward to working together to make a positive impact.

How can I request additional products?

We are constantly seeking to expand our product catalog and categories based on the feedback of our loyal customers. Want to request a product and see 5% make an impact? Email us at, and our merchandising team will work to curate a sustainable option for you. Your suggestions help us grow and ensure that we offer the products you need while making a positive difference.

What is your shipping policy?

Free shipping on orders over $50.

We ship our orders within 48 business hours of when the order is placed. Once the order is shipped, we will make sure that your order arrives within 5-7 business days. Shipping delays may occur.

$12 flat shipping rate for orders less than $50.

Above rates apply to Continental U.S.

What is your refund policy?

AllPeople will provide refunds on orders that have items that are defective, damaged, missing or if you receive the wrong item.
To qualify for a refund, the customer must start a refund request within 30 days of order placement via