More than a marketplace.

A movement

to reclaim the economy.

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Change won't come from the top.
So we're building it from the Ground Up.

This isn’t a bandage on a broken system. It’s a blueprint for something better, where commerce builds community, not corporate profit.

Because if money talks, it should speak for all people. 

Our Partners

Our Mission

We’re turning everyday spending into a force for good, using this marketplace as a catalyst for a new economy that serves all people. Through collective purchasing power, we’re driving impact, growing community wealth, and uplifting businesses that put people and planet first.

Our Vision

We envision an economy that belongs to all of us—not just the privileged few. One where everyday people are no longer just consumers, but owners and architects of something better. Where our collective purchasing power fuels local economies, supports ethical businesses, uplifts schools and community organizations, and grows wealth that’s shared and recirculated. And as this people-powered economy grows, it holds the power to influence the policies that shape our future.

Featured Partner

City Harvest

City Harvest rescues perfectly good, nutritious food that would otherwise go to waste and delivers it for free to New Yorkers experiencing hunger. Over the past 40 years, they have rescued and distributed over one billion pounds of food for their neighbors across the five boroughs who are struggling to put meals on the table.

Learn More

Learn about our Partners

Nominate a Nonprofit or School

A New Model Supported By Our Core Values

People + Planet First

Every item sold in our marketplace represents our commitment to support businesses that put people + planet first. 

Built-In Give-Back

With every purchase, 5% goes to a nonprofit or school, because generosity shouldn’t be extra, it should be built in.

AllPeople Belongs to Everyone

AllPeople is 100% employee and customer owned, built on the belief that accessible microinvesting creates shared prosperity. 

Meet Our Founder

I believe the economy should serve all of us, not just the wealthy few. It should nourish our communities, reward ethical businesses, and create opportunities for everyone to thrive. That’s why I founded AllPeople: to turn everyday purchases into a force for good. Through our community-owned marketplace, we’re not just selling better products—we’re building a better system. One where ownership is shared, giving is automatic, and prosperity is recirculated back into the hands of the people.

Bill Wollrab, Founder

The Marketplace

Systems change begins where all people have power — at the checkout.

Action - 1

Shop: Every shopper is a co-creator of a new economic system. 

Action - 2

Give: This isn’t charity. It’s Solidarity. 

Action - 3

Invest: Not just giving back, but “buying-in.”

Action - 4

Advocate: Take part in fueling the movement.

The Marketplace

With every purchase we:

Shift power

to communities

Grow wealth

for the people

Fund change

Through built-in giving

Influence policy

in favor of ethical business

Massive Market, Conscious Shift

TAM

Total Addressable Market - $1.1T

9.4% of 2024 U.S. consumer spending was on sustainable goods.

SAM

Serviceable Available Market - $28B

A SAM of $28B represents a fast-growing niche where values-aligned customers are already spending.

SOM

1% Serviceable Obtainable Market - $280M

Amazon North American 2024 Net Sales: $387B
→ 1% of Amazon’s sales $3.875B
→ Eco-aligned portion (19.4%)   

 = $751M

AllPeople’s five-year revenue target (~$50M+) reflects less than 7% share of eco-aligned segment.

A New Generation of Shopping & Giving is Here

Proof that the people are ready for a new economy

+50%

of Gen Z & Millennials (42% of Americans) now shop based on values

84%

of Gen Z donates to causes

88%

of U.S. consumers prefer brands that align with their values

87%

of Millennials donate to causes

Join the Movement!

We Believe

We believe in an economy where everyone thrives and no one is left behind. One built by the people, for the people, where everyday spending strengthens local schools, supports community organizations, and powers ethical businesses growing a strong, skilled workforce. It’s an economy where investment and ownership is open to all, where wealth is shared and recirculated, and doing good drives prosperity.

We believe financial growth and social good are not mutually exclusive. Our model proves that every dollar spent builds both community wealth and investor value.

ROI...&I:

Return on Investment AND Impact

Invest in AllPeople for Returns that Go Beyond Profit

Your return includes financial upside and meaningful impact. We aim to unlock potential liquidity through Reg CF/A+, buybacks, or possible public offering—while millions are redirected into nonprofits, jobs, and local ownership to create meaningful impact. 

Reach out to learn more

Join The Movement for an Equitable Economy!

If the AllPeople mission and vision for an equitable economy built on community ownership resonates, we’d love to hear from you!

We are currently in pre-seed for our first equity crowdfund raise*. Your pledge is a non-binding expression of interest. As we approach our first raise campaign, we will be contacting you regarding your continued interest in advancing the AllPeople mission and vision.

People + Planet First

Built-in Give-back

Belongs to Everyone

Invest in AllPeople

*AllPeople Marketplace is currently ‘testing the waters’ under Regulation Crowdfunding. This is to gauge interest only—no funds are being collected or accepted. No offer to purchase securities will be made or accepted until we file our official Form C, at which point all pledges must be completed through Wefunder’s platform. Any indication of interest now is entirely non‑binding.